MY CORE VALUES
Integrity
Doing the right thing with honesty, fairness and transparency. No matter the outcome.
Accountability
Owning all outcomes, following through on commitments, and learning from mistakes.
Collaboration
Working well as part of a team, sharing diverse strengths, and communicating effectively.
Adaptability
Remaining flexible and positive when plans, markets, or challenges shift.
Innovation
Staying curious, challenging the status quo, and seeking creative solutions to problems.
MY PROCESS
01
02
03
04
Audit, Discovery & Research
Define
Design & Iteration
Validation, Delivery & Outcomes
Unpacking existing workflows and technical constraints to define the core problem space and needs including interviews, surveys, audits, analytics review and active listening to understand the real problem.
Translating insights into a modular and integrated design system, defining variables, components, and establishing high-contrast hierarchy. Journey maps, success metrics and shared goals everyone signs up for.
Flows, wireframes and high-fidelity UI, tested with stakeholders in tight loops & with end-users as the focus. Collaborating with teams for seamless implementation and precise UI micro-interaction development.
Iterative testing and performance analysis to ensure design solutions deliver tangible improvements in user efficiency. Documented design systems and hands-on support through build, launch, and post-launch evaluation.
MY COLLABORATION & IMPACT
"Justin is a collaborative creative who thrives blazing trails and trialing new solutions to solve problems. I had the pleasure of being his manager and found him to be ambitious, independent and trustworthy. I'd recommend Justin for any role that matches his skill set, and I look forward to the chance to work with him again."
Spencer Hock, Digital Marketing Manager | R.S. Hughes (2020-2025) | Spencer managed Justin directly
"I worked with Justin on several different projects. He did the heavy lifting on the design for our websites and landing pages that resulted in a 50% increase in conversion rates, a huge lift. On top of great design fundamentals, he was always easy to work with and lightning-quick. Bonus points: he would also give you what you ask for in a project brief, even giving you more options that would be better than the original content/project work you had requested. All around an A+ person to work with!"
Jordan Foutz, Sales and Revenue Marketing | Arcserve (2022-2024) | Jordan worked with Justin on the same team
"Justin is highly skilled at simplifying complex ideas into user-centered solutions. He has excelled in various design projects, ranging from attention-grabbing marketing materials to creating elegant and easy-to-use website experiences. He is reliable in managing and adhering to corporate brand guidelines, designing new product logos and icons, updating collateral, and more. Additionally, Justin's proficiency in various design tools have made him an asset in meeting the diverse needs of our organization."
Jock Breitwieser, Vice President Global MarCom and Brand | Arcserve & StorageCraft (2017-2024) | Jock managed Justin directly
"I had the opportunity to work with Justin for 4+ years, and he is not only a fantastic designer, but he's also a fantastic human. He works quickly and efficiently while keeping brand integrity at the forefront. He's very easy to work with, collaborating with him was a dream - even when I had various ongoing requests and revisions. Justin works hard to understand conceptually what your vision is and to deliver on that vision. I would without hesitation recommend Justin and have very much appreciated the opportunity to work with him."
Jeannine Edwards, VP Americas Marketing | Arcserve/StorageCraft (2018-2022) | Jeannine worked with Justin on the same team
"From the beginning, I knew Justin was a huge asset to the team. He took ownership of complex projects, including a major website redesign, while leading meetings with stakeholders across Marketing and IT and effectively bridging creative and technical teams. During his tenure, web sales grew from $38M to $140M, representing roughly 30–35% of total revenue, with rshughes.com generating 2.7M users in 2025 and an average web order of $820 across B2B and B2C. He would be a huge asset to any organization, and they would be lucky to have him."
Sho Kashima, Director of Data Science | R.S. Hughes (2020-2026) | Sho has worked with Justin on the same team
"I've had the pleasure of working with Justin for nearly 5 years. Our working relationship hit the ground running with a full website redesign. As the lead engineer on that project, I worked closely with Justin day in and day out—from establishing a new style guide to fine-tuning web components for maximum usability.
Throughout this time, Justin has proved himself to be a fast learner and a reliable cross-department collaborator. He has always been quick to take the lead and ownership of whatever web, UX/UI, and design responsibilities the team needed, while maintaining a positive attitude no matter the demands of the week.
Justin consistently brought a strong sense of ownership to his work and was someone I could rely on to collaborate effectively, solve problems, and keep projects moving forward. He'll be an effective addition to any team he may take his talents to next."
Matthew Rasmussen, Web Architect & Lead Engineer | R.S. Hughes (2021-2026) | Matthew has worked with Justin on different teams
Let's discuss a structured approach that can elevate your your entire organization.
Designing conversion-led experiences that drive measurable returns and invoke a genuine lasting connection with the brand.
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Washington, Utah (remote)
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Designed & engineered with intent.
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